Bluesky, the decentralized social network that gained attention during the post-election migration from X in late 2024, is now navigating a more mature phase. Fresh data from Similarweb shows that the app's global monthly active users reached 10.4 million in June 2026, marking a 27.2% year-over-year decline. Daily mobile usage also eased, falling 25.6% year-over-year in July to about 3 million.
The trend suggests that while Bluesky continues to attract new registrations, fewer people are returning to the app on a regular basis. Its quarterly average monthly active users dropped from roughly 22.1 million in late 2024 to 10.7 million in the second quarter of 2026, a decrease of about 52% from its peak period.
Beyond the App
Even with a smaller audience, Bluesky's remaining community appears highly engaged. Its stickiness rate, which compares daily and monthly active users, stood at around 29% in June, close to Threads' level.
For CEO Toni Schneider, the bigger story is not only the app itself but the broader ecosystem built on AT Proto. Bluesky is positioning its protocol as a foundation for multiple social apps, services, and communities. Projects such as BlackSky and Eurosky are growing, while video-focused Skylight has also shown early momentum.
The company is also broadening its product direction with tools like the AI-powered research assistant Attie. At the same time, it is developing support for private data, a move that could appeal to users looking for more intimate networking and community spaces rather than a fully public feed.
Bluesky's own public figures show nearly 46 million registered users, even though the company does not disclose detailed active-usage metrics. In the wider social platform landscape, this shift highlights a market where protocols, communities, and specialized experiences may matter as much as raw app growth. The next phase of social media may be shaped by networks that evolve from single apps into flexible digital ecosystems.
