X is broadening its Gametime sports destination beyond American football, beginning with a new experience developed around Major League Baseball.
Initially introduced for NFL followers, Gametime brings live scores, play-by-play updates and match-centered conversations into one dedicated area of the platform. The MLB expansion is set to give baseball audiences an organised way to follow the postseason, including scores, statistics, team updates, league content and real-time fan discussions.
A broader home for live sport
The move marks the next stage in X's plan to make Gametime a year-round destination for professional sport. The platform says additional leagues, including the NBA, are expected to join the experience over time.
By combining live match information with community interaction, Gametime aims to make the moments before, during and after games easier to follow in a single digital environment. The format also creates new opportunities for brands to engage with audiences during major sporting occasions.
As sports viewing becomes increasingly social and interactive, integrated hubs such as Gametime could help shape a future where live scores, analysis and fan conversation flow together more seamlessly.
