Frieze London brought historic and contemporary art together in Regent's Park, with gallery-reported sales on opening day spanning works by 17th-century masters and living artists. Collectors from different generations attended, including a buyer in their 20s.
At Frieze Masters, a floral still life by Jan Brueghel the Elder, painted in 1607-08, sold for about £5 million through Hauser & Wirth. The gallery said it sold more than 20 works across its Frieze London and Frieze Masters booths, with combined sales exceeding $11 million. Among the contemporary pieces reported sold were works by Avery Singer, George Condo and Lee Bul.
Other galleries also reported brisk activity. David Zwirner said it sold 13 works for a total of $4.55 million, while White Cube reported $1.55 million in sales. Pace Gallery said it had sold most of its paintings by Brazilian artist Marina Perez Simão, with prices reaching $250,000. Its chief executive noted that buyers included both older collectors and someone in their 20s.
The fair's sales and varied age range point to an art market where historic works and contemporary practices can appeal to collectors side by side. This cross-generational interest may help shape how future audiences discover and support art.
