Bluesky is positioning itself as a fresh model for social networking, one built less around a single platform and more around an open protocol. At TechCrunch Disrupt 2026, CEO Toni Schneider and COO Rose Wang will share how that vision is evolving.
Schneider, who recently moved into the permanent CEO role after serving in an interim capacity, is now guiding the company through its next growth phase. Wang, a longtime Bluesky executive, brings a product and user-focused perspective to the discussion.
Why the conversation matters
As social platforms continue to evolve, Bluesky represents a broader experiment in how online communities can be shaped by openness, portability, and user control. For founders and product teams, that shift could open the door to new business models and more flexible digital communities.
Wang has also emphasized the value of more human-centered online interaction, especially as users look for spaces that feel more personal and less dominated by automated content. That approach highlights a growing interest in social experiences designed around authenticity and connection.
The session will be part of the broader Disrupt 2026 program in San Francisco, where startups, investors, and technologists will gather to explore the next wave of digital innovation. If Bluesky's model gains momentum, it could help define a more open and adaptable future for social media.
