Black Friday shopping is stretching beyond a single day, with many retailers rolling out offers weeks ahead of the main event. For 2026, Black Friday falls on November 27, followed by Cyber Monday on November 30.
When do the sales begin?
Some retailers plan to start early: Best Buy's sale is scheduled to begin November 19, Walmart's on November 23, and Target's on November 27. Amazon's start date has not been announced. Offers may continue through Cyber Monday, with dates and availability varying by retailer.
What to expect
Discounts typically span a wide range of categories, including electronics, appliances, furniture, fitness gear, tools and video games. Black Friday and Cyber Monday promotions now often overlap, so shoppers can compare prices across the full sales period rather than relying on one specific day.
Making a list and checking an item's price history can help distinguish a meaningful discount from a short-lived promotion. The right offer ultimately depends on what you need and the price you're prepared to pay.
Early offers to note
Examples already on offer include Sony WH-1000XM5 headphones for $198, Bose SoundLink Plus for $179 and the Eufy E25 robot vacuum and mop for $599.98. The 13-inch and 15-inch MacBook Air models are listed at $1,099.99 and $1,299, respectively, while the Apple Watch Ultra 4 is listed at $699.99. Prices and availability can change.
With sales arriving earlier and running longer, careful price comparisons may help shoppers make more considered purchases throughout the holiday season.
