YouTube has announced a price increase for its YouTube Premium and YouTube Music subscriptions in the United States, as confirmed to TechCrunch on Friday.
The individual plan for YouTube Premium will rise from $13.99 to $15.99 per month, while the family plan will see an increase from $22.99 to $26.99 per month. The new pricing for YouTube Premium Lite, which provides ad-free viewing for most content except for songs and music videos, will change from $7.99 to $8.99 per month.
For YouTube Music, the individual plan will go from $10.99 to $11.99 per month, with the family plan increasing from $16.99 to $18.99 per month.
These adjustments will take effect for both new and existing subscribers, who will be notified via email at least 30 days prior to the change.
A YouTube spokesperson stated, "We're updating the price for YouTube Premium plans in the US for the first time since 2023 to continue delivering a high-quality experience that supports creators and artists on YouTube. This change allows us to maintain the features our members value most: ad-free viewing, background play, and a massive library of over 300 million tracks on YouTube Music. We continue to offer several plans, ensuring subscribers can choose the option that works best for them."
The last price hike occurred in July 2023, when YouTube Premium increased from $11.99 to $13.99, while YouTube Music rose from $9.99 to $10.99 per month.
As of March 2025, YouTube reported having 125 million subscribers across YouTube Music and YouTube Premium, a significant increase from 100 million in 2024.
This price adjustment aligns with broader trends in the streaming industry, where several platforms have recently raised their subscription fees. Such developments may reflect an ongoing commitment to enhancing user experience and content quality, potentially shaping the future landscape of digital media consumption.
