AI agent platform Instinct is seeing travel emerge as its leading use case, with founder Noah Shinn saying that more than half of all transactions on the service are related to flights, hotels and trip planning.
The invite-only platform is designed to help users complete everyday tasks through natural-language requests. Instead of navigating multiple booking pages, travelers can describe an urgent or specific need--such as finding a same-day hotel or coordinating a flight--and let the agent organize available options.
Travel becomes a practical AI frontier
According to Shinn, travel is particularly suited to agent-based experiences because it often involves comparing airlines, accommodation providers and other services in a short timeframe. The model aims to bring these choices into a more unified, action-oriented interface.
Shinn said Instinct is approaching an annualized transaction volume of $1 billion, while both platform activity and transaction volume are growing by around 10% daily. The company recently secured $1 billion in Series C financing at a $10 billion valuation.
Beyond travel, Instinct is exploring how AI agents could support restaurant bookings and other reservation-based experiences. The broader goal is to make planning tools more responsive to users' timing, preferences and special occasions.
As personal AI agents mature, travel planning could become one of the first everyday digital experiences to shift from searching and comparing toward conversational, automated coordination.
