Google is introducing a new transparency feature that will help users identify when an advertisement has been created or edited with AI. The update is designed to make digital ads easier to understand while giving brands more room to use generative tools in creative campaigns.
The new option will appear inside My Ad Center, a panel available through the three-dot menu or info icon on ads shown across Google Search, YouTube, and Google Discover. The panel already offers controls such as blocking ads, reporting them, and learning why a specific ad was shown.
With the latest addition, users will see a section labeled "how this ad was made," which indicates whether artificial intelligence played a role in producing the ad. When advertisers use Google's own generative ad tools, the disclosure will be added automatically.
For ads created with external tools, advertisers will need to mark whether AI was involved themselves. Google says it will not independently verify each case, although some regions may require AI labeling under local rules.
The move reflects a broader shift toward clearer digital advertising standards, where creativity and transparency can advance together. In the future, such labels may help set a new baseline for trust in AI-powered marketing.
