Walmart-backed Flipkart is scaling up its quick-commerce network in India as competition intensifies in one of the world's fastest-growing delivery markets. The company said its Minutes service has reached 1,000 micro-fulfillment centers in less than two years and aims to grow that number to 1,500 by the end of 2026.
These compact warehouses are designed to support deliveries in minutes, helping Flipkart strengthen its position against rivals such as Blinkit, Zepto, Swiggy Instamart and Amazon. Industry estimates suggest Flipkart could soon become the country's second-largest network by center count, behind Blinkit.
The rapid expansion reflects a broader shift in Indian shopping habits. What began with groceries is now moving into categories like electronics, beauty and personal care. According to Flipkart Minutes head Kunal Gupta, orders have risen about 400% year over year, while customer retention has improved by 20%.
Flipkart said Minutes now operates in more than 130 cities and 8,000 postal codes, with especially strong momentum in smaller urban markets. The company also reported that average order values for fruits and vegetables increased 30% year over year, showing that daily essentials and fresh produce are becoming part of a wider digital shopping routine.
Amazon is also expanding quickly in India through Amazon Now, which is already live in more than 15 cities and runs over 500 micro-fulfillment centers. The company plans to extend the service to 100 cities and more than 1,000 centers while broadening its product mix beyond groceries.
As both platforms invest in speed, reach and category variety, India is emerging as a key laboratory for the next generation of commerce. The rapid buildout suggests quick commerce may evolve into a more integrated everyday shopping model in the years ahead.
