In a fascinating revival of analog media, Gen Z is embracing the slower, more personal pace of life that contrasts sharply with our fast-paced digital existence. Among the various forms of analog communication, the resurgence of snail mail has captured the attention of many, as individuals seek connections beyond the reach of algorithms and artificial intelligence.
Long before this trend gained momentum, Gabriella Marcella was proactively addressing digital overload through her creative venture, Risotto. Founded in 2012 shortly after her university graduation, Marcella developed a passion for risograph printing. She began her journey by acquiring a secondhand machine and initially set up her studio in her bedroom. Eventually, she moved to the Glue Factory, a repurposed warehouse that now serves as a collaborative space for various artists.
In 2017, Marcella expanded her vision by launching the Riso Club, a subscription service that delivers four unique postcards from different artists to subscribers each month. "As a print enthusiast, I often find that many prints end up stored away, so transforming them into something functional is essential," she shared.
This month, Risotto is commemorating a significant milestone--the 100th mailing of the Riso Club. To celebrate, an extensive exhibition is taking place from April 11 to 19 at the Glue Factory, showcasing all 400 artworks for the first time. This event highlights the diverse styles, messages, and aesthetics that have been beautifully rendered through risograph printing. Artists from cities like Bogota, Damascus, Philadelphia, and Melbourne have their creations shipped globally, reaching new audiences and fostering connections.
"Having a subscription that allows for a slower consumption of creative media is incredibly refreshing. Engaging with a physical object encourages deeper interaction, whether it's reading the caption or discovering the artist behind the work," Marcella noted.
For those unable to attend the exhibition or new to the Riso Club, Risotto has also introduced a digital atlas that showcases all 400 works. More information can be found on the studio's website, where art enthusiasts can explore this unique collection.
This innovative approach to art distribution not only celebrates creativity but also strengthens community ties, paving the way for a future where art continues to thrive in diverse forms.
