Adobe is broadening the reach of its Firefly AI assistant by bringing it into Premiere, Illustrator, InDesign and Frame.io. The update is designed to streamline creative workflows and help teams move from idea to production with fewer manual steps.
New creative functions
In Premiere, the assistant can organize assets into bins, rename clips in batches, surface interview questions and place markers. In Illustrator, it can help rearrange layers across a document and detect missing fonts, making file management more efficient for designers.
Firefly is also gaining new generation tools. Users can create brand kits, product videos and storyboards, while the app now allows saved creations to be reused as elements across different projects. Adobe says this is meant to support consistency in campaigns and recurring content formats.
Built for teams and workflows
Two new features are now in private beta: Elements, which stores AI-generated characters, objects and locations for future use, and Projects, which brings assets and context into one shared space. Adobe says these additions are especially useful for video series, brand systems and collaborative production.
Firefly already works with Express, Photoshop and Acrobat, and is supported by ChatGPT, Claude and Copilot. Adobe also plans to add Google Gemini and Slack support soon. The company is steadily positioning Firefly as a central creative hub for generating, organizing and reusing content across its ecosystem.
As AI becomes more deeply embedded in creative software, tools like Firefly could help shape a faster, more connected future for digital production.
