The Whitney Museum of American Art is turning World Cup excitement into a creative public invitation. New York City Mayor Zohran Mamdani has announced a poster-making initiative that offers free admission to visitors who bring a completed World Cup-inspired design.
Running from July 11 through the end of the month, the program invites participants to create a poster around the theme "where the world comes to play." The activity was developed by artist Rich Tu, who also designed FIFA's official poster for the New York and New Jersey segment of the tournament. His downloadable template is available in English and Spanish.
The project asks participants to build a visual message with a headline, tagline, and central image, blending sports energy with artistic expression. It is a collaboration between the Mayor's Office, the New York-New Jersey Host Committee, and the Whitney, linking one of the world's biggest sporting events with accessible cultural participation.
Tu will also appear at a special museum event on July 12, when admission is free for everyone as part of West Side Fest. The initiative follows a broader push to expand access to cultural spaces across New York City and reflects a growing connection between community programs, art, and major global events.
By bringing design, sport, and museum access together, the project points toward a future where cultural institutions become even more open, participatory, and connected to everyday city life.