Spotify is positioning itself to serve listeners not only through its app, but also through AI assistants that can respond to conversational requests. The strategy comes as the company reports 788 million monthly active users and nearly €5 billion in revenue for the third quarter of 2026.
Co-CEO Gustav Söderström says entertainment is different from routine tasks that people may hand over to AI: listeners still want to enjoy music, but they could use an assistant to find the right soundtrack, podcast or audiobook more easily.
Personalized listening across platforms
Spotify aims to make its service available through multiple agents, including Meta's Muse assistant, ChatGPT and Claude. A listener might request music for a run, for example, and receive a playlist shaped around their pace and preferences.
The company says its recommendation systems can draw on a person's listening history, including songs they revisit or skip. Spotify says partners do not receive that listening data; instead, an agent can submit a request and Spotify's own systems select what to play.
By bringing its personalization tools into conversational interfaces, Spotify is seeking to make AI a new route to discovery while keeping control of the listening experience. The approach could help shape a future where people access entertainment through services that understand both their requests and their tastes.
