Sebastiaan de With, renowned for his contributions to applications such as Halide, Kino, and Orion, has officially announced his new position with Apple's design team. Expressing his enthusiasm, de With stated, "I am thrilled to collaborate with the best team in the world on my favorite products."
De With has gained recognition for his in-depth analyses of Apple's iPhone cameras. His insightful commentary on the iPhone 16e's camera, which he referred to as a "vibe," and his engaging review of the iPhone 17 Pro camera showcase his expertise. Additionally, the apps developed by Lux, his co-founded company, feature distinctive characteristics, such as the innovative Process Zero mode in the Halide camera app and the professional-grade functionalities in the Kino video capture app.
While it remains uncertain what this transition means for the future of Lux and its applications, de With's previous collaborations with Apple include design work on projects like iCloud and the Find My apps.