Samsung's Frame lineup is drawing attention with new record-low pricing on two 65-inch models. The standard Frame TV is now listed at $947.99, while the Frame Pro sits at $1,299.96, both positioned as premium displays that blend home entertainment with interior design.
What sets the series apart is its gallery-inspired concept. When not in use, Art Mode turns the screen into a digital showcase for artwork or personal photos, while the matte finish helps reduce reflections in bright rooms. The ultra-slim design also makes the TV feel more like wall decor than a traditional black screen.
Beyond aesthetics, the TVs are built for modern viewing and gaming. They support up to 144Hz refresh rates, 4K at 120Hz, variable refresh rate, ALLM, and Samsung's Game Bar. Both models run on the Tizen platform, giving users access to streaming apps, smart-home features, and cloud gaming options.
The Frame Pro adds a brighter Neo QLED panel, a faster processor, and a Wireless One Connect Box for a cleaner setup with fewer visible cables. With higher brightness and stronger image processing, it is designed for spaces where performance and presentation matter equally. As lifestyle tech continues to evolve, displays like these could shape the future of how homes balance function, design, and immersive entertainment.
