Pinterest has unveiled an experimental app called Ask Pinterest, a new step toward conversational shopping and product discovery. The standalone app is designed to let users search with natural language and receive more personalized ideas, recommendations, and inspiration.
Built around Pinterest's internal Taste Graph, the tool uses saved Pins and Boards to shape responses around a user's style and interests. In its first phase, access will be limited as the company tests how people use AI for more complex tasks, such as planning a dinner party or designing a room over time.
The launch also reflects a wider shift in digital discovery, where AI assistants are becoming a stronger alternative to keyword-based search. Pinterest says the new format gives it room to experiment without changing the core app experience, while gathering insights for future features.
AI Tools for Advertisers
Alongside the consumer app, Pinterest introduced new AI features for marketers. These include a beta AI assistant inside Ads Manager in the U.S., a global Performance+ creative model that helps select the most effective ad version, and MCP infrastructure for managing campaigns through third-party agentic tools.
According to Pinterest, the next phase of discovery will depend less on keywords and more on context, taste, and relevance. If these experiments scale, they could help shape a more intuitive and personalized shopping experience across the platform and beyond.