Oura is preparing a major Prime Day moment for its smart ring lineup, with the Oura Ring 4 and Oura Ring 4 Ceramic set to reach their lowest prices to date when the sale begins on June 23.
The Ring 4 has become one of the most recognized wearables in health tracking, combining a refined design with around-the-clock insights on activity, readiness, sleep, stress, heart rate, and temperature trends. The latest model also removes the visible interior sensor bumps found on earlier versions, creating a smoother fit and lighter feel thanks to its titanium build.
During the upcoming sale, the titanium versions are expected to drop to $349, while select ceramic models will be offered at $399. According to the current pricing details, that means discounts of up to 20% on some finishes, including Brushed Silver, Stealth, Gold, Rose Gold, and Ceramic Midnight.
For first-time buyers, Oura recommends starting with a sizing kit before choosing a ring. The sizing kit is also discounted, making the purchase path more accessible for anyone planning to join the ecosystem. Existing Gen3 users are not left behind either, since the older model continues to receive the same software updates as Ring 4.
Beyond the design refresh, the Ring 4 brings more precise sensing and a charging case designed for added mobility, helping users keep up with their data while traveling or moving through busy routines. With smart wearables becoming more integrated into everyday life, this price window could make advanced wellness tech easier to adopt. The broader shift points toward a future where personal health insights feel more seamless, portable, and intuitive.
