Chicago is set to welcome a fresh addition to its vibrant art scene this spring with the inaugural "Neighbors" fair, coinciding with Expo Chicago. This unique satellite fair will take place from April 8 to 12 in a historic Gold Coast apartment, just a short distance from Navy Pier. The event is spearheaded by Texas-based art collector Mirka Serrato and UK dealer Jonny Tanna, known for his work with London's Harlesden High Street gallery.
Neighbors aims to present a carefully curated selection of galleries from major cities such as London, New York, Chicago, and Dallas. Unlike traditional art fairs characterized by expansive spaces and numerous booths, Neighbors will feature just four rooms, promoting a more intimate and thoughtful experience.
Serrato, who previously lived in the apartment, envisioned transforming its distinct interior into a contemporary art venue. This idea was sparked after a serendipitous encounter with Tanna at Art Basel in Switzerland, leading them to collaborate on this innovative fair.
In an interview, Serrato emphasized the fair's commitment to quality over quantity. "Many fairs lack a tightly curated lineup, where galleries might participate merely to offset costs. At Neighbors, we're limiting the number of participants to foster genuine dialogue among artists, galleries, and collectors," she explained.
Tanna added that the venue's historical charm allows galleries to showcase their work in a more relatable context. "Instead of a generic exhibition hall, we encourage galleries to think about how their art interacts with the space, promoting a kind of cross-pollination among different artistic communities," he noted.
To address the challenges often faced by smaller galleries at larger fairs, Serrato and Tanna have implemented a rigorous curatorial process. They have closely monitored galleries' programming and invited them based on their existing work, alleviating the pressure to create new pieces for the fair. This approach ensures that the art presented is authentic and reflective of each gallery's practice.
The unconventional setting of Neighbors is seen as a significant advantage. "The art exists within a narrative and a community rather than in a neutral space. This creates a more intimate atmosphere, allowing for meaningful exchanges between collectors and galleries," Serrato remarked.
As the fair unfolds, both founders hope to establish a network that transcends its initial venue. They envision Neighbors evolving while maintaining its core values, aiming to create a lasting impact on Chicago's art landscape. "Success will be measured by the engagement and satisfaction of all participants--exhibitors, collectors, and visitors alike," Tanna concluded.
By prioritizing quality interactions and community building, Neighbors is poised to redefine the art fair experience, potentially influencing how art is showcased and appreciated in the future.