As companies accelerate AI adoption, a new question is taking center stage: how do they measure real business value? NEA partner Tiffany Luck says many enterprises are still working out the balance between ambitious AI experimentation and clear return on investment.
Luck, who has long focused on technology shifts in consumer and commerce, sees strong potential in AI-powered "magic moments" that can reshape how people interact with products and services. At the same time, she notes that startups are emerging to help organizations track spending, usage, and outcomes more precisely.
Her perspective also reflects a broader industry transition. After a period of aggressive AI expansion, businesses are now paying closer attention to efficiency, product impact, and long-term scalability. That shift is shaping conversations around personal agents, AI-driven products, and the next wave of company-building in the sector.
As AI moves from experimentation to operational strategy, the companies that can connect innovation with measurable performance may define the next chapter of digital growth.