Meta has introduced Meta One, a new subscription service that brings enhanced artificial intelligence tools and premium features to Facebook, Instagram and WhatsApp.
The service is designed for individuals, creators and businesses seeking more creative capacity and operational support across Meta's platforms. Subscribers can access expanded use of Muse Image and Muse Video for generating visual content, alongside additional creative controls such as Instagram's AI-powered Restyle tool and voice effects.
Plans for AI-focused users
For individual subscribers, Meta One offers two main options: Core at $7.99 per month and Premium at $19.99 per month. Both include benefits previously offered through Facebook Plus, Instagram Plus and WhatsApp Plus, while Premium provides higher AI usage limits.
The plans reflect Meta's effort to integrate creative AI more deeply into everyday social experiences, giving users more room to create, edit and personalize content within the apps they already use.
Expanded options for creators and businesses
Meta One also includes business and creator tiers: Essential plans start at $14.99 per month, Advanced at $49.99, Expert at $149 and Max at $499. Features and availability may differ by app, region and account.
Business-focused subscriptions provide tools for profile management, audience insights, scheduling, analytics, team access and customer communication through the Meta Business Agent. Eligible users can also receive enhanced profiles, verification-related features and tools designed to help convert audience engagement into long-term followers.
Meta plans to add further agent capabilities for marketing, content production, optimization and business operations. The company also expects to bring Edits Plus into the Meta One portfolio, offering expanded cloud storage and increased access to AI assistance for its content-creation app.
By pairing social platforms with tiered AI services, Meta One may help shape a future in which creative production and digital business management become more accessible from a single connected ecosystem.
