Mark Zuckerberg is reportedly pushing Meta toward a new experiment in prediction markets, with an internal project called "Arena" now in development. The concept is to build a standalone smartphone app inspired by Polymarket, while keeping it separate from Meta's core social platforms.
According to the report, the early version is designed as an experimental product with a game-like structure. Instead of real-money wagering at launch, users would earn points by making accurate forecasts on selected topics. A monetary layer could be introduced at a later stage.
The timing reflects how quickly prediction markets have moved into the mainstream. Platforms such as Polymarket and Kalshi have seen rapid growth in trading activity, while other major social platforms have also explored ways to connect audiences with forecasting tools.
At the same time, the sector is evolving alongside broader questions about regulation, product design, and user trust. That combination is making prediction markets one of the most closely watched areas in digital innovation.
If Meta proceeds, Arena could help bring forecasting into a more interactive, social, and accessible format, shaping how people engage with collective intelligence in the years ahead.