Meta has introduced a new Mac app for Meta AI, combining system-wide dictation with screen-aware assistance. The app can respond to what is visible on the display, using the company's Muse Spark model to add context to user queries.
The dictation feature works across applications, placing Meta AI in the same space as other cross-app voice tools. The update also reflects a broader shift in desktop AI, where voice input is becoming a natural part of everyday productivity.
Beyond personal use, Meta is positioning the app as a business tool. Merchants can connect Instagram and Facebook accounts, ad campaigns, and Google Workspace services such as Gmail, Docs, Sheets, and Slides to ask questions about their activity and performance.
The assistant can surface insights on campaign results, audience engagement, and content performance, helping users identify what resonates most. It can also generate proposal decks, draft documents, and organize spreadsheet work, turning routine tasks into faster workflows.
Meta is also expanding AI support for business communication across its platforms, including WhatsApp and Instagram. With this new Mac experience, the company is aiming to make AI a more practical layer across both creative and commercial work. The development points toward a future where desktop assistants become more integrated, responsive, and central to daily digital productivity.
