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Mark Wahlberg Sees a Role for AI in Film--and His Digital Legacy

Mark Wahlberg says AI could enhance stadium scenes in his Pete Rose biopic and is open to a digital likeness continuing selected roles, while keeping storytelling at the heart of film.

Mark Wahlberg Sees a Role for AI in Film--and His Digital Legacy

Mark Wahlberg says artificial intelligence could support filmmaking when used to strengthen a production rather than replace its creative core. Speaking at TechCrunch Disrupt, the actor described storytelling as the element that should remain central.

Wahlberg is considering AI tools for parts of an upcoming biopic about baseball player Pete Rose, potentially to enhance settings such as the stadium. He drew a distinction between using technology to expand a film's world and relying on it to generate scripts or replace performers.

Reflecting on earlier advances in visual effects, including those seen in Jurassic Park and The Perfect Storm, Wahlberg said he is now more interested in compelling stories than effects for their own sake.

He is also open to creating an AI likeness that his children or grandchildren could manage and potentially use in future productions. Wahlberg said he would consider a digital version of himself continuing in projects such as the animated series Ted, if audiences remained interested.

As AI tools evolve, Wahlberg's perspective points to a future where digital performances may extend creative legacies while human storytelling continues to guide the work.

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