A new feature from Grammarly, known as Expert Review, aims to enhance writing by providing feedback inspired by renowned authors and thinkers, including some tech journalists. Released in August 2025, this feature is part of a suite of AI-driven tools designed to assist users in their writing tasks.
Expert Review appears in the sidebar of Grammarly's writing assistant, offering suggestions that claim to reflect the insights of subject matter experts. However, it has raised eyebrows regarding the authenticity of these endorsements. Reports indicate that the feedback is framed as if it comes from famous authors, both living and deceased, and even includes references to tech journalists from notable outlets.
Curiosity piqued, one user attempted to see if their writing could garner advice from TechCrunch contributors, only to receive generic suggestions attributed to various prominent figures. This has led to questions about whether these figures have consented to their names being associated with the feature. A representative from Grammarly clarified that the names are used because their works are publicly accessible and frequently cited.
In its user guide, Grammarly states that mentions of experts are for informational purposes and do not imply any affiliation or endorsement from those individuals. This clarification, while somewhat transparent, prompts a deeper inquiry: How can Grammarly genuinely provide an "expert review" when actual experts are not involved in the process? As a historian pointed out, the lack of real expert input calls into question the validity of the reviews.
As technology continues to evolve, the expectation for authenticity and expertise in AI-driven tools becomes increasingly crucial. Users are left to ponder the reliability of automated feedback when it claims to represent the thoughts of esteemed individuals without their direct involvement. This development in writing assistance reflects a broader trend in technology where innovation meets the need for credible and trustworthy information.