Personal apps, without a public launch
Android users can now install apps they create for personal use through Google Play without publishing them publicly. The apps remain private to their creators and do not appear in Play Store search results or listings.
Google says users can build these apps with Google AI Studio and run them on their Android devices. The feature is initially available in the United States to people aged 18 and older. Personal apps must still comply with Google Play policies.
In the coming months, Google plans to let creators share their apps with trusted friends. If an app is ready for a wider audience, its creator will be able to pursue public publication after completing the store's trust and safety reviews.
More personalized Play Store features
Google is also introducing Game Finder, an AI-powered tool designed to recommend games based on users' interests and insights from its gaming community. Other updates include customizable game lists, community posts, 48-hour gaming challenges, app comparisons through Ask Play, and closer integration with Gemini.
A new age-range option will also let parents share a child's age bracket with developers without disclosing an exact birthdate. Together, these tools point toward an app ecosystem where people can create and discover experiences tailored to their needs.
