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Exploring New Friendships: The Rise of Social Apps in 2023

In recent times, the quest for platonic friendships has gained momentum as social isolation becomes more common. Acknowledging this trend, the U.S. Surgeon General in 2023 identified loneliness as a s...

In recent times, the quest for platonic friendships has gained momentum as social isolation becomes more common. Acknowledging this trend, the U.S. Surgeon General in 2023 identified loneliness as a significant public health concern. Individuals working remotely, who miss daily social interactions, and younger generations eager to cultivate adult friendships based on shared interests are actively seeking meaningful connections.

With the stigma around online connections diminishing, a new wave of apps designed to foster friendships and build local communities has emerged. According to Appfigures, over a dozen friendship-focused apps have collectively attracted around $16 million in consumer spending in the U.S. this year, with notable examples including Timeleft, Meet5, and Bumble's BFF, which have achieved approximately 4.3 million downloads in 2025.

These platforms provide a more comfortable alternative to awkwardly approaching strangers in social settings, as they clearly indicate that users are seeking friendship rather than romance. From established players like Meetup to innovative newcomers like 222, the variety of apps available caters to the growing demand for genuine friendships.

222

The app 222 is an iOS-only platform that facilitates in-person meetups by matching users based on personality tests. It sends invitations to nearby public events, such as wine tastings and comedy shows, and offers a vetting process for participants, allowing them to bring a friend for added comfort.

BFF

Dating giant Bumble ventured into the friendship arena with its BFF feature in 2016, which evolved into a standalone app in 2023. Recently redesigned, it emphasizes group meetups, aligning with users' desires to expand their social circles.

Clyx

Clyx focuses on helping users discover local events by integrating data from platforms like Ticketmaster and TikTok, while also allowing users to see which friends are attending various activities. Currently, it operates in Miami and London, with plans for expansion to cities like New York and São Paulo.

Les Amís

Les Amís is tailored for women, transgender, and LGBTQ+ individuals, using AI to match users with similar interests and encouraging participation in local events. The app is available across multiple European cities and in select U.S. locations.

Meetup

Since its inception in 2002, Meetup has connected millions through shared interests, allowing users to RSVP to events and create their own groups.

Meet5

Targeting users over 40, Meet5 aims to help individuals meet new people through group activities. It has seen significant success with approximately 777,000 downloads in the U.S. since its launch.

Timeleft

Timeleft organizes weekly dinner dates with groups of strangers, using algorithms to match users based on their profiles and interests.

As the demand for authentic connections grows, these friendship apps are reshaping how individuals meet and interact, potentially fostering a more connected society in the future.