In the whimsical film By Design, directed by Andrea Kramer, the narrative unfolds with a striking commentary on the intersection of aesthetics and identity. The story begins with a character marveling at a stunning chair, setting the stage for a deeper exploration of societal perceptions of beauty and desire.
Camille, portrayed by Juliette Lewis, is introduced as a woman yearning for visibility in a world that often objectifies. Alongside her friends, she embarks on a shopping excursion to a chic furniture studio, where their mantra of "we never buy" masks a deeper longing for connection. Camille's fascination with a particular chair leads her on a transformative journey, where she wishes to embody the very object she admires.
This surreal body-swap comedy shifts Camille's existence into that of the chair, allowing her to experience life from an entirely new perspective. As Chair Camille, she becomes a source of joy for Olivier, a pianist whose infatuation with her transcends the ordinary. Meanwhile, her physical form remains neglected, raising poignant questions about the value placed on individuals versus objects.
The film is enriched by Grace Surnow's imaginative sets and Sophie Hardeman's vintage-inspired costumes, creating a visually captivating experience that is both entertaining and thought-provoking. With elements of slapstick humor and surrealism, By Design navigates through a carnival of bizarre scenarios, including a dinner party that blends the whimsical with the absurd.
While the film delights in its eccentricities, it subtly critiques the cultural tendency to conflate femininity with consumerism and envy. Camille's journey reflects the complexities of desire and identity, challenging viewers to consider the implications of objectification in society.
As the narrative unfolds, the film delves into darker themes while maintaining an engaging tone, inviting audiences to ponder the uncomfortable truths that lie beneath the surface. By Design is a unique cinematic experience that encourages reflection on the nature of beauty, desire, and the often-blurred lines between objects and individuals.
Currently screening in select theaters, By Design offers a fresh perspective on the age-old questions of identity and aesthetic appreciation.