The European Union has opened the door to a variety of alternative app stores, thanks to the implementation of the Digital Markets Act (DMA). This regulation aims to enhance competition within the app ecosystem, allowing users to explore a broader selection of applications beyond the traditional Apple App Store. Unlike Apple's platform, these alternative marketplaces enable developers to distribute their apps without going through Apple's stringent review process, provided they comply with certain baseline integrity standards.
To operate an alternative app store in the EU, developers must adhere to Apple's DMA business terms, which include a new Core Technology Fee of €0.50 for each first annual installation of their app, even before reaching the one million install threshold applicable to other EU apps.
Despite the complexities introduced by these new regulations, several developers are leveraging the opportunity to distribute their applications outside of Apple's ecosystem. Beyond the EU, Japan is also exploring similar avenues. In December 2025, Apple announced its compliance with the Mobile Software Competition Act (MSCA), which allows developers to distribute apps and manage payments independently.
Here are some noteworthy alternative app stores available to users in these regions:
AltStore PAL (EU)
Developed by Riley Testut, the AltStore PAL is an officially sanctioned marketplace in the EU. This open-source platform allows independent developers to share their apps alongside offerings from AltStore, including the popular Nintendo emulator, Delta, and a clipboard manager called Clip.
Unlike traditional app stores, apps on AltStore are self-hosted by developers, requiring them to upload their applications to their own servers. Users can access only the apps they have personally added to their AltStore.
Epic Games Store (EU)
In August 2024, Epic Games launched its alternative app store in the EU, enabling users to download popular games like Fortnite and Rocket League Sideswipe. This move follows a protracted legal battle with Apple, reinforcing the push for more accessible app distribution.
Aptoide (EU)
A Lisbon-based alternative, Aptoide offers an open-source solution for app distribution, ensuring that all apps are scanned for safety. Launched as an invite-only beta in June 2024, it has since become widely available across the EU.
Mobivention Marketplace (EU)
Focused on B2B solutions, Mobivention provides a platform for companies to distribute internal applications securely. They also offer customizable app marketplace solutions tailored to corporate needs.
Onside (EU and Japan)
Onside is an innovative alternative app store that recently expanded into Japan. It promises lower rates for developers while ensuring secure payment processing, including options like Apple Pay.
As the landscape of app distribution evolves, these alternative stores represent a significant shift towards greater choice and competition in the digital marketplace.