The 42nd edition of Art Brussels, taking place from April 23 to 26, has embraced a transformative shift towards a "quality-first" ethos, as articulated by director Nele Verhaeren during the recent press conference. With a total of 138 galleries participating--26 fewer than the previous year--the fair aims to enhance the visitor experience by focusing on quality over quantity.
This year's streamlined format allows all exhibitors to occupy a single hall at the Brussels Expo, contrasting with the 1.5 halls used in prior editions. Verhaeren noted that rising operational costs, coupled with geopolitical and economic challenges, have prompted galleries to reassess their participation in art fairs. "Art is increasingly becoming a lifestyle choice, emphasizing experience," she explained, highlighting the fair's efforts to create a more enjoyable atmosphere for attendees.
The move towards a more curated experience reflects a broader industry trend, as the contemporary art market recalibrates in response to slower sales. Although the Art Basel and UBS Global Art Market Report 2026 indicated a modest 2% rise in gallery sales, many buyers are gravitating towards safer investments in established art forms, such as Old Masters and Impressionism.
Dealer Xavier Hufkens, who has operated in Brussels since 1987, remarked on the challenges of recent years, emphasizing the importance of maintaining a sustainable market. "You cannot always be at your peak; that's not healthy," he stated, advocating for a focus on local art scenes rather than expansive international ventures.
Brussels, known for its eclectic art ecosystem, boasts a high concentration of mid-sized galleries and affordable art spaces supported by committed collectors. With the upcoming opening of the Kanal-Pompidou contemporary art museum and the recent introduction of a competitive 6% VAT on art sales, the city is positioned for innovative experimentation.
A new section called Horizons, curated by Devrim Bayar, showcases large-scale works, further enhancing the fair's offerings. Dealers like Nadja Vilenne expressed enthusiasm for this section, which features unique installations that challenge traditional fair formats.
Collector Alain Servais echoed the sentiment for a "right-sizing" of the art market, advocating for more affordable initiatives that encourage artistic exploration. He highlighted the emergence of new fairs, such as Parloir, which provide opportunities for galleries to showcase works at lower costs, thereby invigorating the local art scene.
As Art Brussels continues to evolve, the positive reception from visitors and collectors alike suggests a promising future for the art fair landscape. This shift towards prioritizing quality and experience may redefine how art is appreciated and purchased, fostering a more engaged and diverse audience.