Apple is preparing a more advanced version of Siri AI, and the company is considering whether heavier users may access extra capabilities through a paid tier. Tim Cook said the idea is still flexible, but suggested that expanded usage could be bundled into iCloud+ subscriptions.
According to Cook, Apple sees room for a model where users who rely on Siri more often can unlock additional compute power. He described the company's outlook as highly optimistic, while noting that the pricing structure has not been finalized.
The approach would place Apple closer to the subscription models already used by major AI platforms, which typically offer a basic free experience alongside premium plans for more intensive use. The upgraded Siri AI is already available in the iOS 27 beta and is expected to reach a wider audience this fall.
The rollout also arrives as Apple enters a new leadership phase under John Ternus, while the company continues to expand its AI strategy. With smarter assistants becoming central to everyday devices, Apple's next move could help define how premium AI features are packaged across the consumer tech market.
