In a significant shift in strategy, Apple is reportedly moving away from its Vision Pro VR/AR headset, as indicated by industry analyst Ming-Chi Kuo. The company has decided to prioritize the development of smart glasses, opting not to pursue a new version of the Vision Pro in the near term. This decision, approved by future CEO John Ternus, also includes the cancellation of the lighter Vision Air model.
Instead of new AR headsets, Apple is working on two distinct lines of smart glasses: one focused on audio and AI, similar to Meta's Ray-Ban glasses, and another aimed at augmented reality, akin to the Meta Display glasses. Kuo forecasts that the audio/AI glasses could debut by 2027, while the AR models may not arrive until 2029, a considerable wait in the rapidly evolving tech landscape.
The Long-Standing Rumors of Apple Smart Glasses
Although Apple has not formally announced any eyewear initiatives, credible sources suggest that the development of smart glasses has long been a priority for the tech giant. A Bloomberg article from 2016 hinted at glasses designed to wirelessly connect with iPhones, a project that appears to have been shelved.
Apple Vision Pro: A Mixed Reception
As a recent adopter of the Vision Pro, the news of its discontinuation is disappointing. With a starting price of over $3,500, it remains out of reach for many consumers. While the device boasts impressive technology, its limited user base has deterred developers from creating a broader range of applications. Nevertheless, the Vision Pro represents significant potential, even if that potential has yet to be fully realized.
Implications for the Future of VR/AR Devices
With both Apple and Meta redirecting resources away from their flagship VR headsets--Meta is also pivoting towards smart glasses--the dream of widespread VR adoption seems to be fading. However, this doesn't spell the end for the technology. The history of VR, which began with niche markets and early adopters, suggests that there may still be opportunities for smaller companies to innovate within this space. The future of immersive experiences may not lie in mass adoption but rather in specialized applications that cater to specific needs.