A recent report highlights the increasing presence of artificial intelligence in commercial galleries, revealing that many are adopting AI tools without a formal framework for oversight. The study, conducted by the art industry network First Thursday, found that 84 percent of the galleries surveyed are utilizing AI in their daily operations. However, only a mere 8 percent have established policies governing its use.
The findings stem from interviews with 103 gallery professionals across the UK, Europe, and the US, showcasing an industry that is embracing new technology while lacking comprehensive governance and strategic planning.
Most of the AI adoption is occurring at the staff level rather than through directives from management. Approximately 82 percent of respondents reported using personal accounts to access AI tools, with only 18 percent having dedicated work accounts. This discrepancy raises concerns regarding the handling of sensitive information, as gallery employees may inadvertently input confidential data into unmonitored platforms.
Despite these challenges, the report indicates a broad application of AI across various tasks. Writing and editing are the most prevalent uses, with 78 percent of respondents employing AI for drafting communications like press releases and emails. Over half utilize AI for translation services, while others apply it for social media management, administrative duties, market research, and collector outreach.
Callum Halle-Thompson, founder of First Thursday, noted, "The art market has mostly been silent on the use of AI within galleries, but it's clear from our research that a silent transformation is underway." He emphasized that the majority of gallery staff are engaging with AI informally, with fewer than 10 percent having formal policies in place.
The growing complexity of gallery operations is a significant driver of this shift, with nearly 80 percent of galleries reporting increased administrative demands and rising costs associated with art fairs. Rather than a structured digital strategy, AI is often adopted to meet practical needs, such as alleviating time constraints on repetitive tasks.
Interestingly, concerns about job security due to automation are not widespread among gallery staff, with only 29 percent citing it as a potential risk. Instead, the primary worry revolves around the accuracy of AI-generated content, with two-thirds expressing concern over errors that may necessitate extensive verification. Nevertheless, attitudes toward AI remain generally positive, with 62 percent believing that its adoption in the art market is inevitable, and many expressing willingness to invest in technology that demonstrates clear advantages.
Despite the enthusiasm, many professionals feel that current AI tools are not tailored for the art sector, often relying on general platforms like ChatGPT instead of art-specific software. Halle-Thompson remarked on the disconnect between gallery staff and leadership, indicating that while employees are increasingly utilizing AI, they are not receiving adequate guidance from their superiors. The trend of accessing AI through personal accounts without governance or data protection measures serves as a critical alert for the industry.